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Jamie Clarke

Heating engineers, Wigan

A website as good as their reputation

Forty years of happy customers in Wigan, and a website that didn't show any of it. Now it does, and booking an engineer is easy.

F.G. Welch on a laptop
family-run in Wigan
Since 1985
family-run in Wigan
kept, so their Google rankings came too
Every old address
kept, so their Google rankings came too

Who they are

F.G. Welch are a family heating and gas firm in Wigan, and they’ve been going since 1985. Ask around locally and people know them. Their old website didn’t come close to showing that.

What needed fixing

The site looked dated and booking an engineer wasn’t easy. The other worry was Google. They’d built up years of rankings, and a new site that changed every web address would have thrown all of that away.

What I built

A new site that puts the trust up front. Gas Safe, family-run since 1985 and free quotes are all at the top of the homepage, along with the brands they fit, like Worcester Bosch and Ideal.

Booking is the main job, so there’s a proper booking form, and on a phone the Call Now and Book Online buttons stay at the bottom of the screen the whole way down.

Every service has its own page, written for what people actually type into Google. And every page lives at the same address it always did, so their rankings came with them.

Where it’s at now

It’s live at fgwelch.co.uk. I enjoyed this one. Quick, tidy, and a site they’re happy to hand out.

F.G. Welch homepage on a phone
Call Now and Book Online stay at the bottom of the screen on a phone.
F.G. Welch boiler repairs page on a phone
A page for every service people actually search for.
F.G. Welch booking form
The booking form, with the three steps of what happens next alongside it.

Have a look at another one

See everything I've built

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Want something like this for your business?

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