From the blog.
Written by me, in plain English, for busy people who run real businesses. Every post should leave you thinking: "That made sense. I know what to do now."
Marketing Will Never Be Easy (But You Can Make It a LOT Easier)
Marketing will never be easy, but it can be a lot easier. Start with the picture on the lid, get the foundations right, then build one system at a time.
12 October 2026 · 6 min readRead it
I Was Letting AI Run My Business (Here's What I Changed)
AI made it easy to build more and more, until my business was a pile of half-finished bits. Here's how I stripped it back and put myself back in charge.
5 October 20263 min read
Do you actually need a new website? An honest checklist
Five questions that tell you whether to rebuild, patch, or leave your website alone and fix something else entirely.
24 June 20262 min read
What should a website actually cost in 2026?
£300 from a bloke on Facebook, £15k from a city agency, and everything between. An honest pricing guide from someone in the trade.
17 June 20263 min read
The first business to reply usually wins the job
Speed beats polish, price and even quality when it comes to enquiries. Here's how to be first without living in your inbox.
10 June 20262 min read
The 30-minute Google Business Profile tune-up
The most valuable half hour in local marketing. Six fixes that get you more calls this month.
27 May 20262 min read
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Local SEO for Service Businesses (The Plain English Version)
Local SEO doesn't have to be complicated. Here's what actually matters if you want local customers to find you on Google.
21 May 20263 min read
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One Piece of Content, Five Different Posts (How to Stop Starting From Scratch Every Time)
You don't need more ideas. You need to get more out of the ones you've already got. Here's how to repurpose one piece of content into five.
21 May 20262 min read
Your About Page Is Probably All About You (And That's the Problem)
Most About pages read like a CV. Here's what yours should actually say if you want it to turn visitors into customers.
21 May 20262 min read
Your Google Business Profile Is Free. So Why Are You Ignoring It?
Google Business Profile is the most powerful free marketing tool for local service businesses. Here's how to actually use it properly.
21 May 20262 min read
Your Thank You Page Is the Most Wasted Page on Your Website
Someone just filled in your form. They're interested. And your Thank You page says "Thanks, we'll be in touch." That's a wasted opportunity.
21 May 20262 min read
The picture on the lid: why strategy beats tactics every time
You're not bad at marketing. You're just doing a jigsaw with no picture on the box. Here's what strategy actually means, in plain English.
13 May 20262 min read
Why I don't do contracts (and never will)
Twelve-month agency contracts protect exactly one party, and it isn't you. Here's the case for earning your keep monthly.
29 April 20262 min read
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Why I'm Moving My Clients Away From WordPress (And What I'm Using Instead)
I've built more WordPress sites than I can count. But for most service businesses, it's no longer the right tool. Here's what I'm using instead, with real results.
30 March 20267 min read
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Half-Built Bridges (And Why Your Marketing Isn't Working)
Most businesses aren't failing because they do nothing, they're failing because they start everything and finish nothing. Here's how to fix that.
20 March 20265 min read
Version One ALWAYS Beats Version None
Stop waiting for perfect. A version one website, lead magnet or email sequence that's live and working beats the perfect one that's still in your head. Every time.
20 March 20265 min read
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Your Messaging Is Your Foundation (Get It Wrong and Nothing Else Works)
You can have the best marketing strategy in the world. If your messaging is wrong, none of it lands. Here's how to fix it.
20 March 20265 min read
Why Your Marketing Feels Broken (And What to Do About It)
You're not bad at marketing, you're just doing things in the wrong order. Here's why your marketing feels broken and the one thing that fixes it.
19 March 20265 min read
The 12 Week Year: Book Review
I’ve just read a book that has totally changed my mindset and although I’ve only implemented the concept over the last week or so it’s already had a massive impact.
9 March 20266 min read
The Go-Giver: Book Review
One of my favourite books that I think every marketer should read because it highlights key aspects of connecting with customers on a deeper level.
9 March 20262 min read
What Disney Can Teach Us About Marketing
Six marketing lessons from a family trip to Disneyland Paris, and how to use them in a service business.
9 March 20266 min read
Your Social Media Following Isn't Yours
Your following can disappear overnight. Here's why your email list is the one bit of your marketing you actually own.
4 March 20263 min read
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The Perfect Customer Journey: A Plain English Guide
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