Civil engineering design, Wigan
From one page to a site developers trust
A one-page WordPress site became eleven pages that show developers exactly what ALD do, and who they will be dealing with, before they ring.
- pages, up from one
- 11
- pages, up from one
- services, each with its own page
- 5
- services, each with its own page
Who they are
ALD Design is a civil engineering design consultancy in Wigan, run by Anthony Peet. Before anything gets built, someone has to design the drainage, roads, levels and infrastructure and get it approved. That’s them.
What needed fixing
Their customers are housebuilders and developers, and they pick a design firm they trust. ALD’s old site was a single WordPress page that didn’t come close to showing what they actually do.
What I built
Eleven pages, including one for each of their five services, so a developer looking for help with surface water drainage lands on a page about exactly that.
The most important thing goes up front: the work is done by a senior engineer who answers the phone. The housebuilders they already work for are there in the hero. And the contact page tells you what happens after you get in touch, which sounds small but it’s the bit most sites forget.
Where it’s at now
Live at alddesign.co.uk. It finally looks like the firm ALD are.
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